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PE Strategy

Over 40 years, Shamrock has developed an extensive global network while successfully investing in our targeted industries. We utilize our network, deep industry knowledge and experience to bring value to our portfolio companies.

At the Nexus of

  • Media
  • Entertainment
  • Content
  • Communication
  • Sports
  • Marketing
  • Education

what we look for

Shamrock is flexible in the structuring of investments. Given our focus on growing businesses at inflection points in their lifecycle, we look to provide the investment structure that best allows each company to achieve its potential. Whether as majority or minority investors, our role as an active, value-added partner remains consistent.

  • Media, Entertainment, Communications, Sports, Marketing and Education
  • $30 million to $300 million of equity
  • Lead investor in a control or minority position, including Buyouts, Growth Equity, and Recapitalizations


We build true partnerships with management predicated on clear communication, trust, collaboration, passion for the business and respect. Through such partnerships we have been able to add strategic and operational value throughout the lifecycle of an investment.

Operational Expertise

We take an active and engaged role to support and augment our portfolio companies to create enterprise value, such as


“When considering the right strategic partner to help with our next phase of growth, industry experience and cultural alignment were at the top of our priority list. We believe the partnership with Shamrock will allow us to grow and expand to the next level while continuing to invest in the employee experiences that have made us a certified Great Place to Work®.”

Amy Buckner Chowdry, CEO, answerlab

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Out of 22 different firms that bid to be our growth partner, Shamrock was the only firm that came to us with a well-thought-out growth plan for the next 3-5 years. They clearly did their homework and we liked the people, so here we are.

Corey Hynes, CEO, Skillable

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Having a keen outside eye like Shamrock is invaluable as they have helped us realize our blind spots, introduced us to smart creative execs in a number of businesses, and helped with deal structure and M&A flow. It’s clear we found the right partner to accelerate our growth.

Jeff Schwartz, President & Founder, Excel Sports

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It really was the best experience that I’ve had with an investor because of the relationships that I developed with the team. They want to stay partnered with me, and I want to stay partnered with them.

Tom Maclsaac, RBmedia

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