Learfield, founded in 1972, manages the athletic multimedia rights for more than 50 collegiate institutions and associations through its Learfield Sports operating unit. The company represents some of the biggest names in college sports, with long-term relationships within the major collegiate conferences. It also titles the acclaimed Learfield Sports Directors’ Cup, co-founded by NACDA and USA Today and awarded annually to the top collegiate athletic departments. Learfield also owns Learfield News, its operating unit that provides quality state news and agriculture programming to hundreds of radio stations throughout America’s Heartland, serving the needs of the listeners and advertisers throughout the Midwest.