Portfolio
Market
Marketing
Investment Date
2022
Status
Current
EDO
Leading data, media measurement and analytics software company
EDO, Inc. ("EDO") is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms. The company is an innovative leader in applying world-class data science software and unique behavioral metrics to help its clients – which include top brands in all major verticals, advertising agencies and all major TV networks and streamers – generate greater value from their creative efforts and media decisions. The company’s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights. The company has offices in New York City, Los Angeles and San Francisco.