La Corte and Pixellot Introduce AI-Automated Production to Argentina Women’s Soccer League
Matches from the Upcoming 2019/2020 Season Will Broadcast Live and On-Demand – a First for Women’s Soccer in Argentina
Buenos Aires, Argentina & Tel Aviv, Israel – Pixellot, the pioneer and market leader of AI-based automated sports production solutions, and La Corte one of Argentina’s leading broadcasting and media production companies, announced today they will collaborate to produce the 2019/2020 Argentinian women’s football league together with La Maña SA and television host Jorge Rial.
The award-winning Pixellot technology will enable La Corte to provide live and on-demand coverage of Primera A, which is the highest competitive level of this sport in Argentina and is organized by the Argentine Football Association (AFA). An initial 15 Pixellot production systems will be deployed in stadiums to provide coverage of the league, which has been operational since 1991, but without broadcast.
“Women’s football has always been popular in Argentina, but until now, women’s sports have never had the opportunity to grow their fan base,” says Pablo Monzoncillo, CEO of La Corte. “This partnership with Pixellot will enable us to bring women’s football to the people and open up additional opportunities for exposure to women’s sports in the future.”
“Pixellot’s AI-Automated technology is democratizing sports by leveling the playing field between pro and semi-pro sports,” says Alon Werber, CEO of Pixellot. “This is especially the case for women’s sports that have lacked live coverage until now because the costs were high. We are happy to be the enablers of a new era where more women’s sports are accessible to a wider fan base.”
In March 2019, an agreement was signed by Claudio Tapia, president of the AFA, and Sergio Marchi, General Secretary of Associated Soccer Players, to give professional status to women’s football and allow Argentinian league clubs to sign contracts.
“We signed an agreement to kick-off the women’s football league by giving it professional status,” says Claudio Tapia, President of the AFA. “It is a commitment that we will carry forward, and I hope that the next tournament will be a starting point for continued growth not only for professional women’s football, but for other women sports as well.”
Luis Pinievsky, Pixellot Director of Business Development Latin America added: “Pixellot is a natural partner for enabling more sports coverage than ever before. We’re happy to make more leagues and tournaments accessible to fans in Argentina and across Latin America”.
Pixellot offers automated sports production solutions that provide affordable alternatives to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI technology solution streamlines production workflow by creating a stitched panoramic image of the entire playing surface. Advanced algorithms enable automated coverage of the flow of play and generate highlights. Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe.
About La Corte
La Corte is an integrated television services company founded in 1987 in Argentina by Daniel and Pablo Monzoncillo. Originally conceived to provide services to the advertising and corporate market, it grew and incorporated human resources, capital, and technology, to become one of the leading audiovisual production companies in Argentina. About La Maña
La Maña is an Argentinian company incorporated in 2012 with offices in Buenos Aires. Its focus is the production of artistic, cultural and training shows, audiovisual, television, radio, and multimedia. Its main shareholder is Mr. Jorge Rial, a well-known journalist with a background in the media since the 1980s.