Mojiva was founded in 2008, as a mobile advertising technology company that operates two businesses: Mojiva, a mobile advertising network representing over 3,000 publishers and apps, and Mocean, an ad-serving technology platform that serves billions of advertising requests monthly and powers large-scale ad networks and publishers. Mojiva was led by a team of advertising and media veterans from Google, Doubleclick, Yahoo!, and AdMob, with more than 100 years of collective experience in mobile marketing and technology. The company was headquartered in New York City.