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Shamrock Capital Announces Acquisition of Bayard Advertising



Los Angeles – January 27, 2021 – Shamrock Capital, a Los Angeles-based investment firm, today announced that it has acquired Bayard Advertising, an established leader in the recruitment marketing industry. Terms of the transaction were not disclosed.

Bayard serves as a trusted recruitment marketing partner for clients, offering a full suite of services including employer branding and creative, digital media strategy and campaign execution, programmatic buying, social media engagement and content management, metrics and analytics capabilities, and technology and recruitment platform consultation. Bayard works with leading enterprise clients across a diverse group of end markets, including healthcare, transportation, retail, real estate, food service, and technology.

“For nearly 100 years Bayard has operated as a family-owned business,” said Louis Naviasky, Bayard CEO. “We’ve excelled by focusing on our core strengths in employer branding and talent recruitment, while at the same time continuing to innovate as the market evolves. To capitalize on the numerous opportunities ahead of us, we felt it was time to bring in an experienced investor. We are thrilled to be partnering with Shamrock Capital, given their deep expertise in media as well as their partnership and growth-oriented approach.”

“Bayard is a leader in the dynamic and evolving recruitment marketing space,” said Laura Held, Partner at Shamrock Capital. “The company has established itself as a go-to, strategic partner for an impressive roster of clients. We are excited to work with Louis and the broader management team in Bayard’s next chapter. We see enormous potential to continue to expand upon Bayard’s best-in-class talent acquisition and recruitment marketing solutions while maintaining top-notch client service.”

CG Petsky Prunier, part of the Canaccord Genuity Group, served as financial advisor and Davis & Gilbert served as legal advisor to Bayard on the transaction. Cooley served as legal advisor to Shamrock on the transaction.

About Bayard Advertising

Bayard Advertising is a full-service Recruitment Marketing Partner with focus and expertise in talent attraction, employer branding, and recruitment marketing. With close to 100 years of experience as an industry leader, Bayard helps clients target and attract top talent while guiding them on media, employer branding, technology, and recruiting solutions that provide the best return on investment. Bayard acts as a trusted recruitment marketing advisor to its clients. For more information, visit