Pixellot sigPixellot Video Technology Is Already Tested and Used by Sporting Directors, Analysts, and Coaches in All Barcelona Venues.

Barcelona, Spain & Tel Aviv, Israel – Pixellot – the leading provider of AI-Automated™ sports production solutions, and FC Barcelona announce today a strategic partnership to expedite development and promotion of Pixellot Coaching with FC Barcelona following the successful integration of the solution into the club’s workflow.

The three-year collaboration agreement between Pixellot and Barça Innovation Hub the club’s platform for innovation, research and knowledge, will focus on the development and further commercialization of Pixellot Coaching to academies, clubs, and leagues. This will include the discovery of new features, expanded analysis and media capabilities and a joint plan to reach new coaches and analysts around the world. To progress the solution, Pixellot will have a designated workspace at the Barça Innovation Hub to work jointly with sporting directors, coaches and players to analyze automated video content captured from matches and training sessions from Pixellot solutions installed across the sporting campus.

“This agreement with Pixellot meets one of the goals of the Barça Innovation Hub, which is to team up with leading companies in the technology sector to co-develop products and services that can help to improve not just the club but also sport and society in general”, says Marta Plana, member of FC Barcelona Board Director, Responsible of the Barça Innovation Hub. “In this case, in association with Pixellot, and through the use of artificial intelligence, we are developing an application for use both in the coaching and management of sport. This technology can, for example, closely monitor certain plays and movements, and the recording can then be automated, providing qualitative information of major value to our coaches and analysts.”

“Our team is excited to join the innovation hub and expedite the development and the go-to-market strategy of our coaching and analytics solution. Over the past three years we have installed Pixellot systems across all the club’s facilities, including the world-famous Camp Nou stadium and the Palau Blaugrana, producing thousands of hours of live training and match footage,” says Alon Werber, CEO of Pixellot. “Our expanded partnership with the club and the innovation hub, demonstrates the interest from the world’s sporting elite to enhance their on-field and on-court performance with the market-leading technologies.

Founded in 1899, FC Barcelona has become a symbol of sports excellence, as one of the club that has win more trophies and being one of the most universally supported teams. The Barça Innovation Hub was established in 2017 with a goal to spearhead knowledge and innovation across different sectors in the sports technology ecosystem from all over the world

Pixellot Coaching provides teams, the video tools to analyze performance, break down games and practice sessions, and improve their play. Based on Pixellot’s automated production workflow, the solution films and produces matches and training, without any human intervention. The solution provides a performance analysis platform (or integrates with any third-party platform) and provides high-quality footage that allows coaches and analysts to review any move or sequence on the field or court and tie data to the image.

About Pixellot

Pixellot offers automated sports production solutions that provide affordable alternatives to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI technology solution streamlines production workflow by creating a stitched panoramic image of the entire playing surface. Advanced algorithms enable automated coverage of the flow of play and generate highlights. Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe. For more information: www.pixellot.tv

About Barça Innovation Hub

Barça Innovation Hub is the knowledge and innovation platform whose main mission is to transform the Club into the sports innovation center in the world. Its activity is divided into 3 fundamental pillars: scientific research, innovation in collaboration with start-ups and corporations, and the training and dissemination of knowledge. Barça Innovation Hub has created an ecosystem for fostering knowledge and innovation, thereby benefiting the club and society in general.