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Excel Sports Management Launches New Media Arm ‘Excel Media’



First projects include a Joe Montana docuseries to air on Peacock and a Derek Jeter docuseries to air on ESPN

May 19, 2021 (NEW YORK) – Excel Sports Management, a leading sports management and marketing agency that represents iconic talent, brands and properties, has announced the launch of Excel Media, a new media division that marks the agency’s expansion into original programming, media talent representation and branded content development.

The first projects by Excel Media include two docuseries highlighting the careers of two of the agency’s legendary clients, Joe Montana and Derek Jeter. The Montana project, developed with Peacock and co-produced by Excel Media and NFL Films, will feature a first-hand account of his career from his early days as a high-school All-American through to his NFL Hall of Fame induction and is slated to air this fall. “The Captain” will not only explore Jeter’s unprecedented Hall of Fame 20-year Yankee career but will also touch on larger cultural issues, while providing unprecedented access to Jeter as he prepares to enter Cooperstown. ESPN is slated to air the series in early 2022 and is executive produced/co-produced by Excel Media, Mandalay Sports Media and Spike Lee, in cooperation with The Players’ Tribune. Both projects were announced this week at media upfronts.

“Athletes and talent are not just the story anymore, they are also the storytellers, and the demand for athlete-driven content is at an all-time high,” said Jeff Schwartz, President and Founder, Excel Sports Management. “With our roster of talent, properties and brands, Excel Media is particularly primed to bring impactful stories to life in a multitude of ways.”

Excel’s roster includes all-stars, MVPs, rising stars, Hall-of-Famers, broadcasters, influencers and speakers across multiple sports and disciplines.

About Excel Sports Management

Excel Sports Management is an industry-leading agency representing top-tier talent, blue-chip brands and marquee properties. Excel has twice won Sports Business Journal’s Best In Talent Representation and Management, is consistently named as one of the most valuable sports agencies in the world by Forbes. The agency has offices in New York, Miami and Los Angeles.