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Excel Sports Management Fuels Growth With Strategic Investment From Shamrock Capital



New York – Dec. 15, 2020 – Excel Sports Management, a leading sports management, and marketing agency that represents iconic talent, brands, and properties, will be expanding its reach with a strategic minority growth investment from Shamrock Capital, a Los Angeles-based investment firm. Terms of the transaction were not disclosed.

“Shamrock’s experience in the sports, media and entertainment sectors aligns perfectly with our vision for growth,” said Jeff Schwartz, President, and Founder, Excel Sports Management. “We have built an incredible team of people at Excel and this investment will allow us to leverage Shamrock’s strategic advice, add resources to amplify our offerings, and execute on the tremendous opportunity we see in the sports and media landscape.”

“We are very excited to partner with a team that represents some of the most sought-after and exciting talent and brands in the world,” said Mike LaSalle, Partner at Shamrock Capital. “Excel understands the power of talent today and, importantly, has a clear vision of how talent will increasingly transcend platforms in the future. We look forward to helping Jeff and his team build the agency and execute upon this forward-thinking, strategic vision.”

Excel is led by partners Jeff Schwartz, Casey Close and Mark Steinberg, all of whom will continue to run the agency. The agency’s talent division is a dominant force across multiple sports including basketball, baseball, golf and football with a roster that features rising stars, MVPs, all-stars and Hall-of-Famers. Excel’s properties division has become the go-to agency for rightsholder sponsorship sales representation and advisory services, working across many of the leading properties within the NBA, MLS, NFL and esports. The agency’s brand marketing division provides full-service sponsorship support including strategy, advisory services, activation and measurement to many of the top brands in the world. Excel also has a speakers, hospitality and event management business, having most recently staged two successful versions of The Match this year.

LionTree Advisors served as financial advisor and Katten Muchin Rosenman served as legal advisor to Excel on the transaction.

About Excel Sports Management

Excel Sports Management is an industry-leading agency representing top-tier talent, blue-chip brands and marquee properties. Excel has twice won Sports Business Journal’s Best In Talent Representation and Management, is consistently named as one of the most valuable sports agencies in the world by Forbes and was acknowledged as one of Front Office Sports 2019 Best Places to Work. The agency has offices in New York, Miami, and Los Angeles. For more information, visit