Branded Cities Acquires Iconic Midtown Manhattan Spectacular
Acquisition consolidates Branded Cities’ Midtown Manhattan presence around key 42nd Street and 7th Avenue intersection
New York, NY– July 14, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market.
At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign stands tall at one of midtown Manhattan’s busiest intersections, 42nd Street and 7th Avenue. The impactful display, which will be marketed as “42&7,” stands at the center point of the highly trafficked 42nd Street commuter corridor and will be a major focal point to all those entering and exiting Manhattan’s busiest subway station, Times Square – 42nd Street.
“With the addition of this iconic spectacular to our North American portfolio, Branded Cities now owns/exclusively operates over 37K square feet of premium static and digital in Times Square’s southern bow tie,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With large-format static signage limited in the area, “42&7” will be highly sought-after by brands looking to make a maximum impact with their messaging.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.