Adweek Names Jenny Rooney Chief Experience Officer
Rooney to Usher in New Era, Re-Designing the Experience of Engaging with Adweek
New York, NY (August 29, 2022) – Adweek, the leader in editorial, events, podcasts, insights and education for the marketing community, announced today that Jenny Rooney will join the company as its first Chief Experience Officer (CXO). As Chief Experience Officer, Rooney will oversee the experience of engaging with Adweek, focusing on redefining Adweek as the leading force that inspires, connects and guides the marketing community to navigate the future.
Rooney comes to Adweek having led businesses and initiatives for marketing decision-makers, as well as 25 years as a business journalist covering the marketing and advertising industry and its leadership, bringing with her a unique blend of editorial and business acumen. Most recently, Rooney served as Managing Director at Black Glass, a marketing consultancy supporting chief marketers. At Black Glass, she co-founded CMO House, a membership-only platform providing tailored advisory services for CMOs. Prior to that Rooney spent 10 years at Forbes as Assistant Managing Editor, Communities Director, and Chair of the CMO Network where she managed content and events critical to executive-level marketing decision-makers including the Forbes CMO Summit; CMO Video Interview Series; World’s Most Influential CMOs; Forbes CMO Next; the Forbes 30 Under 30 in Marketing & Advertising, and more. She served as co-host of Wharton Business Radio’s monthly “CMO Spotlight” show on SiriusXM and received the Jesse H. Neal National Business Journalism Award and the American Society of Business Publication Editors National Editorial Award for her work as a journalist.
Juliette Morris, CEO of Adweek, said, “We are thrilled to welcome Jenny to Adweek as our first CXO. She has a rare background as both an award-winning business journalist and a community builder. Her expertise and perspective will allow us to serve the global marketing community, from the classroom to boardroom, by creating new experiences and educational services.”
“Jenny is a true thought leader in understanding the unique needs of the marketing industry,” added Ann Marinovich, Chief Content Officer at Adweek. “I am beyond excited to work with her on best in class content and experiential offerings that will provide the entire marketing ecosystem insight and resources to drive the industry forward.”
“The marketing and advertising ecosystem is at an inflection point. In a post-2020 era, everything has shifted: cultural, business and leadership dynamics, coupled with new consumer demands and engagement with brands, their complex purchasing drivers, as well as myriad new tech and media platforms. Adweek is poised to be a powerful force guiding and transforming the purpose of marketing and its value in this new era,” said Jenny Rooney, CXO of Adweek. “I am beyond grateful to have the chance to refine, bolster and bring new sophistication to the Adweek platform, building on its deep and rich heritage and to position it and the people it serves for growth in this new era.”
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged community across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.