Marinovich previously worked at The Information, where she led corporate subscription efforts

Ann Marinovich, former general manager b-to-b at The Information, is joining Adweek as chief content officer, starting May 31.

Marinovich, a longtime reader and member of the Adweek community, will oversee the editorial department, event programming, the Adweek Branded content studio and the community team.

“I am excited to further the great work Adweek does to shine a light on an industry I am incredibly proud to be a part of,” Marinovich said. “Now, more than ever, our community needs to come together in new ways. I see an opportunity to build an ecosystem of resources for anyone who wants to be on the leading edge of marketing and technology.”

The hire signifies Adweek’s focus on building sustainable business models around premium membership, events and advertising in order to provide the tools, insights and analysis advertisers need as marketing and technology increasingly intersect.

More than ever, the media landscape—in a constant state of transformative change—needs the community, authoritative reporting and ecosystem of resources that Adweek has to deliver, she said.

At The Information, Marinovich was responsible for leading the company’s corporate subscription and brand partnerships business units, a role that provided her “with a deep understanding that to drive subscriptions you have to lead with quality content that readers can’t get anywhere else,” she said.

Prior to joining The Information in October 2020, Marinovich spent 15 years at Forbes—most recently serving as senior vice president, content partnerships and strategy—where she led the creation of digital product development and revenue strategy. During this tenure, she also led the company’s award-winning content marketing platform, BrandVoice.

“Ann is a passionate, empathetic and collaborative leader who is not only unafraid to try new things … she thrives on it,” said Adweek chief executive Juliette Morris. “She understands Adweek’s importance to the advertising and marketing community, and its potential for expansion and innovation. We can’t wait to see where she’s going to take us.”

Marinovich was recognized by Mobile Marketer as a “Woman to Watch” and Folio as one of the “Top Women in Media.” She also previously served as co-chair of the IAB’s Committee for Native, Content and Social.

About Adweek

Adweek is the leading source of news and insight serving the brand marketing ecosystem First published in 1979 Adweeks awardwinning coverage reaches an engaged audience of more than 6 million professionals across platforms including print digital events podcasts newsletters social media and mobile apps As a touchstone of the advertising and marketing community Adweek is an unparalleled resource for leaders across multip**