Rooney brings years of experience engaging with CMOs to the newly created role

Jenny Rooney has been promoted to the newly created role of chief brand and community officer at ADWEEK.

Rooney joined ADWEEK as chief experience officer in August 2022 from marketing consultancy Black Glass, where she served as managing director and co-founded membership-only CMO advisory platform CMO House.

CMOs are a common theme in her career. Before Black Glass, Rooney spent 10 years with Forbes as assistant managing editor, communities director, and chair of its CMO Network.

Her two decades-plus of covering the advertising, marketing and media industry also include editorial roles at Ad Age, Business 2.0, Chief Executive, and Sales & Marketing Management.

In her new role, Rooney will be responsible for driving ADWEEK’s brand and business growth across audience, community, and experiences, leading the brand’s overall positioning and spearheading initiatives, including the expansion of Marketing Vanguard and other communities and networks, continuing to serve as an editorial contributor, and overseeing partnerships with organizations such as associations, business schools, nonprofits and research firms.

ADWEEK CEO Will Lee said in a statement, “Jenny Rooney has been at the forefront of the marketing industry for more than two decades, reporting on and shaping trends and insights, as well as convening executives at the highest levels.” He added that in her new role, she’ll be “driving business growth across every dimension in the ADWEEK continuum—audience, community, experience—and help us unlock new revenue streams, as well as magnifying our position as the most essential and vibrant media property in this industry, and beyond.”

And Rooney said in a statement, “I’m thrilled to be moving into a role that will help propel ADWEEK forward as the de facto resource for anyone in this incredibly exciting and dynamic industry. I deeply believe in ADWEEK’s history, legacy, credibility, and license to be and do more for the people at the center of the advertising, marketing, and media world. The incredible ADWEEK team is committed to delivering an exceptional product and experience for our audiences, and I’m eager to work with my colleagues to deepen our relationships in this industry, build on our accomplishments, and take ADWEEK to the next level.”