Screenvision Signs Long-term Exhibitor Agreements With Flagship Cinemas, Paragon Theaters, UltraStar Cinemas, Empire Cinemas and the Birmingham Theatre
NEW YORK, July 15, 2015 /PRNewswire/ — Screenvision, a national cinema advertising leader, today announced the renewals of long-term agreements totaling 328 screens with five exhibitor partners: Flagship Cinemas, Paragon Theaters, UltraStar Cinemas, Empire Cinemas and The Birmingham Theatre. These deals, averaging eight years of term, include the top DMAs of New York, Los Angeles, Boston, Washington DC, Phoenix and Detroit. These exhibitor deals follow the recently announced signed exhibitor contracts with Marcus Theatres, Reading International, Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres earlier this year.
“Screenvision continues to strengthen its network and offer advertisers a stable and secure platform that has a truly national footprint,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. “We’re very pleased that our exhibitor partners continue to demonstrate their confidence in cinema advertising, and Screenvision in particular, especially following the excitement that our upfront event generated.”
Michael Whalen, CEO of Paragon Theaters commented, “We are excited to continue our fruitful, long-term partnership with Screenvision. Their preshow, customer service and expertise are unrivaled.”
Following are facts on the new exhibitor deals:
Flagship Cinemas – Based outside of Boston, MA, Flagship has thirteen theatres representing 105 screens in Florida, Maine, Maryland, Massachusetts, Pennsylvania and Vermont. Flagship prides itself on being known as the neighborhood theatre that offers quality entertainment for families and businesses within the communities they serve.
Paragon Theaters – Based in Deerfield, FL, Paragon has eight theatres representing 87 screens. The company has high theatre concentrations along the East Coast from Virginia down to Florida, as well as two theatres in Minnesota. Paragon produces one of a kind entertainment destinations by utilizing the latest technology and providing superior amenities.
UltraStar Cinemas – Based in Vista, CA, UltraStar has seven theatres representing 69 screens throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations.
Empire Cinemas – Based in New York, NY, Empire has seven theatres representing 59 screens. Empire has theatres in New Jersey, New York and Rhode Island.
The Birmingham Theatre – Based in Birmingham, MI, The Birmingham Theatre has eight screens. The Birmingham 8, with its classic elegance, warmth and charm is a historical landmark nestled in the heart of downtown Birmingham, Michigan.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.